Marketing

TEACHERS AND RESEARCH

Marketing

Amadea Dobovišek
The Quaulity of Sales Force Management in Slovenian Companies >>

Birgit Burböck, Anna Tutner
Theory of Planned Behavior and the Purchase Intention of Green Beauty Products >>

Jordan Berginc
The Need Recognition in Marketing of the Tailor-Made Furniture and Personalization Process of the Product Through Design Management >>

Tina Vukasović, Vlaho Mihać
Systems, Distribution Channels and their Share in Online Sales of Hotel Accommodation >>

Manca Matičič Zver, Tina Vukasović
Consumer Buying Behaviour Model for Environmentally Friendly Textile Products >>

Aleš Lukman, Mirjana Pejić Bach, Tina Vukasović
Consumer Behaviour when Purchasing Fixed Telecommunications Connections >>

Tina Vukasović, Aleksandra Zajc, John L. Stanton
Consumers’ Attitudes, Expectations and Behaviour Toward Probiotic Milch Yoghurts >>

Željka Pećanin
Factors of Consumer Buying Behaviour when Buying Superfoods >>

Bojana Korez
Shopping Habits and Attitudes of Young People Towards Locally Grown Food >>

Gregor Jagodič
Online Shopping and Influencing Factors >>

Damjan Vrabl, Miro Simonič
Customer Satisfaction with Food Trademarks >>

Nataša Jalen
The Model of Ensuring Availability of Orphan Drugs Used in the Treatment of Rare Diseases on the Slovenian Market >>

Urška France Klemenčič, Aleš Naraglav, Dalija Verlič
Marketing Plan for a New Product Launch >>

Marina Tuneva
Marketing Strategies in the Non-profit Sector – Opportunities or Challenges? >>

Anita Števanec
Achieving Appropriate Marketing Communication Strategy and Obtaining Loyal Customers With the Help of Content Marketing >>

Petra Bališ
Use of Content Marketing and Content Strategies in Small Businesses in Slovenia >>

Petra Knez Bahor
Planning of Sales and Market Communication in Introducing the Fire Insurance Service >>

Gjorgjina Šerovska
The Future of the Retail Industry with Implementation of Omni-channel Marketing >>

Miranda Čović
Analysis of Contests as a Target Public Communication Tool for Sales Promotion >>

Tina Vukasović
Brand Equity in Higher Education >>

Tina Vukasović, Sluga Anita
After-sales activities and their importance in the marketing of medical products >>

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