The Second Volume of the Journal of Innovative Business and Management

Ilijana Petrovska et al. discuss the importance of customer expectations on pricing. Špela Kovačič and Pedja Ašanin Gole write about social marketing in a public campaign organised by the Ministry of Agriculture, Forestry and Food. Mia Miše analyses culture orientation of media articles as seen by Nisbett. Marko Selaković discusses the importance of organisational culture for stakeholder communication. Miha Černetič writes about mindfulness as a tool for coping with stressful situations.

The journal is available at: http://journal.doba.si/year-9-2017-volume-2