The November Issue of the Journal Is Now Available

The November issue of the Journal of Innovative Business and Management brings you ten papers by eighteen authors from nine countries (USA, Portugal, the Slovak Republic, Bosnia and Herzegovina, Montenegro, North Macedonia, Albania, Kosovo, and Slovenia). The first two papers deal with economic theory and efficiency of ASEAN-5 markets in the current post-Covid reality, while the economic theme of the issue is rounded off by papers on the calculation methodology of the effective exchange rate in Slovenia and on the legal aspects and the economic perspective of foreign direct investments. The autumn issue of the journal acquaints readers with the concept of a critical analysis of assessing work-life balance and investigates family businesses’ culture through the prism of innovativeness of successors. Four papers from the field of marketing and public relations bring reports on the public perception on reputation and its influence on decision making, on researching the concept of online customer experience in digital banking, the contribution of gen Y (Millennials) to new solutions for digital advertising, and deliberations on strategic marketing in non-profit organisations.

As stated in the editorial by the managing editor, Prof. Dr Rasto Ovin, on the occasion of the twelfth anniversary of its publication, this autumn issue marks the end of two years of publishing the renewed Journal of Innovative Business and Management. We switched to the OJS platform for managing the journal, which facilitates the submission of papers and ensures the monitoring of editorial and review activities, we expanded the circle of reviewers outside the membership of the International advisory and editorial board, and expanded the individual issue of the journal from 5–6 papers to ten papers. We are grateful to the authors from the international academic community and also to the Slovenian authors for their interest in publishing their original research findings in our journal. It is because of the authors and readers that we can justifiably expect that next year we will have even better opportunities to further improve our connection with internationally important indexed bibliographic databases. However, it seems that this future has already begun, as this week the present journal has been included in the list of the American international scientific indexing database SIS. Any such improvement gives our journal and, of course, the contributions of its authors, additional weight in the international community.

You are kindly invited to read the November issue of the journal and to submit your own contributions for our future issues.