On the Future and Challenges of Marketing and Business

DOBA Business School has published the e-collection of reviewed extended abstracts of the 10^th international scientific conference of DOBA Business School, The Future of Global Business and Marketing: How Will Smart Companies Deal with Challenges and Opportunities? The collection has been edited by Pedja Ašanin Gole and Tina Vukasović, who is also the programme manager of this year’s conference, which will be held online on 11 November. The collection contains 53 extended abstracts of conference papers written by 73 authors. Prior to being included in the programme and the collection, each paper underwent a double-blind review by the members of the international scientific programme committee.

In light of the diverse and topical subject of the papers, which are organised in two thematic chapters, i.e. challenges and opportunities in marketing and challenges and opportunities in management, business, and economy, this e-monograph undoubtedly presents high-quality reading material on the latest trends in these fields.

Read the e-monograph >>