Monograph: Psychology in the Business World

The proceedings of the 12th International Scientific Conference of DOBA Business School, titled Psychology in the Business World, provide a comprehensive overview of cutting-edge research and practical applications that highlight the growing role of psychological principles in shaping modern business landscapes.

The contributions within this volume address a diverse range of psychological domains, including positive psychology, leadership development, coaching psychology, innovations, behavioral economics, and consumer behavior, underscoring the importance of a multidisciplinary approach in contemporary business environments.

Monograph: Psychology in the Business World