Linking Business and Communication: From a Sparkle to a Flame

The monograph accompanies the joint project which has been implemented by DOBA Business School, the School of Journalism and Public Relations from Macedonia, and the Istanbul University from Turkey and financed by Erasmus+ – development of a joint online programme in innovative management, leadership and strategic communication, e-PROFMAN. The monograph brings a concise review of literature from these fields and showcases research results illustrating individual significant aspects from these fields. With the exception of two chapters, all other 11 chapters have been co-written by lecturers from all three higher education institutions included in the project, which brings different views and experience from different cultural, economic and social backgrounds. The content of the monograph will undoubtedly be used by DOBA Business School teachers as a component part of their reference list in the context of their courses.