Eleven Students of DOBA Business School Participated in the International WAB 2020 Project

This international project, which took place from 1 October to 17 December 2020, included 575 students, of those 11 students of DOBA Business School, and 31 experts (teachers, coaches) from 10 higher education institutions from all continents. It offered the participants the unique opportunity to experience multicultural perspectives while developing sustainable business solutions for internationally-focused clients.  115 international teams of students, who were guided by coaches, prepared the same number of videos with business proposals for Seventh Generation, a US-based company manufacturing natural products. The students researched the possibility of Seventh Generation entering eight international markets (USA, Canada, Germany, Thailand, India, Vietnam, etc.) in consideration of one of the United Nations 17 Sustainable Development Goals. 

The representative of Seventh Generation, Ms Hanneke Willenborg, commended the excellent results of all 115 teams of students and declared the best in four categories: the most innovative business proposal, the best video presentation, the best business proposal, and the overall project presentation. Four of the international teams were coached by Assistant Professor Dr Marina Letonja from DOBA Business School and one of her teams won in the best video presentation category. The best teams were also chosen by the coaches and another team coached by our teacher won in the best video category. A member of the winning team in the funniest video category was our master’s student, Tadej Breznik.

“Companies need to be able to serve more than just their shareholders. We are delighted to see young global minds develop and generate brilliant insights and ideas to help solve complex sustainability and inequity challenges by being a part of Working Across Borders.” Hanneke Willenborg, Chief Marketing Officer of Seventh Generation

 More about the project:

• Video of the winning team coached by DOBA Business School teacher
• Recording of the closing ceremony with a video congratulation by the coaches
• Video prepared by Tadej Breznik’s team
• Tadej Breznik’s statement on WAB 2020