This year, DOBA Business School is again a partner in the organisation of the annual scientific conference organised by the Association of Economists and Managers of the Balkans. Another Slovenian higher education institution participating in the conference is the Faculty of Management of the University of Primorska. This year’s 5th Conference on Economics and Management, EMAN 2021, will be held only online (virtual conference). Representatives of DOBA Business School will be the school’s Dean, Full Professor Dr Rasto Ovin, who is a member of the scientific committee, and Full Professor Dr Tina Vukasović, who will present her paper on Marketing in Disruptive Times.