Director of the Center for Enrollment, Support, and Promotion to Speak at Firestarter25: Customer and Employee Experience International Conference in Macedonia

On Wednesday, April 16, Dina Potočnik, Director of the Center for Enrollment, Support and Promotion of Education, will present a contribution titled Beyond Marketing: How to Develop a Customer Experience-Oriented Mindset Across the Entire Organization at the Firestarter25: Customer and Employee Experience International Conference in Macedonia.

At the conference, she will present the extensive experience of DOBA Business School:

• What is needed to establish a culture based on customer experience (CX), where every team member plays a key role?
• How can digital tools enrich human connection instead of replacing it?
• How can customer experience become the strongest factor of growth, reputation, and long-term success?