Marketing and Sales Master’s Programme

If you would like to upgrade your marketing and sales knowledge and gain innovative marketing ideas for your company, programme which combines the fields of marketing and sales is the right choice for you. Enrolment in this study programme is exceptionally interesting for all who have prior technical knowledge and would like to enrich their work with a better sale of products and services. Becoming a master in one of the most attractive fields is exceptionally appealing and ambitious.

In-demand competencies that you will develop

Customer focus

Building customer relations on the basis of common values
with an emphasis on quality and results.

Successful sales

Discovering new business opportunities with creative campaigns
and the use of modern tools for successful sales.

Market-oriented management

Managing others so as to build relations and
advanced strategies for successful marketing.

Social competencies and excellent communication

Cooperation with customers and other employees for advanced
marketing and sales using the latest communication tools.

Knowledge of business enviroments

Knowledge of business management and creative tackling of
global business challenges for sustainable growth.

Programme structure

1st year

2nd year

Compulsory Courses

International Business Economics

Market Research

Sales and Marketing Management

Innovation Business Processes, Relations and Models

Psychology of Selling

Economic, Environmental and Social Sustainable Development and Glocalisation

IT Supported Business Management

Compulsory Courses

Product and Brand Development

Integrated Marketing Communication

Project Work

Final thesis

Elective courses (the student chooses three courses)

Elective courses 1, 2 and 3

Minimum number of students for program implementation: 15 enrolled students.

International Open Day

News

Tomislav Tipurić,

Student from Croatia, Microsoft Croatia

Really exceptional thing for me was a chance to link my work assignments with the ones I had in different courses. Studying this way made it more interesting and increased the impact that DOBA Business School has had on my career.

Tomislav Tipurić,

Student from Croatia, Microsoft Croatia

Work friendly ONLINE learning

ONLINE learning enables complete flexibility, 24/7 accessibility, and constant support. It is dynamic and interactive.

Unique advantages for your study success

Innovative learning

Modern pedagogical approaches and active studying with the support of professors and tutors.

Projects for companies

The result of the student’s work on concrete projects are 12 applicable projects for companies during the study.

Student support

We support prospective students, students and alumni from the first inquiry through graduation and beyond.

International environment

Students have the opportunity to study in internationally varied groups and to work with other international students.

Master's and Career

After completing the programme, you will be qualified to perform the most complex tasks in marketing and sales management, including project and development team management. You can find employment in marketing and sales departments of medium-sized and large enterprises and in small enterprises which need experts for systematic development and the harmonisation of the marketing and sales function.