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Psychology can help companies understand why people behave the way they do. It offers insights into human behaviour and how it affects the success of individuals and organisations. The key areas include positive psychology, coaching psychology, leadership, and the role of psychology in business. Understanding these factors in the business world can help companies to improve organisational climate and employee satisfaction. This includes understanding motivation, emotions, decision-making, communication, and other aspects of human behaviour that can affect work processes, team dynamics, and relationships. This is reflected in the five topics selected for the conference.
Positive psychology in business context, education, and social sector represents an approach that focuses on enhancing the positive aspects of people’s lives, such as happiness, satisfaction and well-being, and their impact on the workplace. In the business world, positive psychology explores the role of emotions in decision-making, emphasising the importance of creating a positive organisational culture that builds resilience, fosters collaboration, innovation, mutual respect, and support among colleagues.
This leads to higher employee satisfaction, reduces stress, increases employee engagement and performance, boosts productivity, and contributes to the long-term success of the company. In education, positive psychology emphasises the importance of developing the strengths, talents, and potential of individuals. Instead of focusing only on weaknesses and problems, this approach promotes personal growth, self-confidence, motivation, and self-efficacy of students and teachers. This leads to more engaged learning, better results, and greater satisfaction in the educational process.
The role of coaching psychology in human resource selection and development is a process in which psychological methods and approaches are used to help employees develop their skills, abilities, and potential in the organisation. This approach to career development involves individual mentoring, guidance, and support to employees, leading them to a better understanding of their own strengths, goals, and development needs. In human resource selection, coaching psychology can help identify potential candidates who have the right personality traits, values, and motivation that are in line with the culture and needs of the organisation.
Furthermore, this approach can help assess candidates for specific roles and develop plans for their professional growth and development within the organisation. This includes setting goals, developing competencies, solving problems, building confidence and skills, and encouraging self-reflection and learning. This approach enables employees to better adapt to new challenges, advance in their careers, and contribute to the success of the organisation. Coaching psychology thus provides an integrated approach to human resource management that enables organisations to unlock the potential of their employees and achieve better performance and organisational culture.
In today’s fast-changing work environment, leadership skills are proving to be a key factor for the success of companies. This segment of the conference will present the key topics relevant to understanding and improving leadership in business, and explore several aspects of leadership and their impact on the efficiency and performance of companies. The topics covered in this segment include the development and strengthening of leadership skills, the development of technological innovation and leadership styles in companies, the benefits and challenges of diversifying leadership teams, fostering innovation and creativity in leadership, the impact of agile and ethical leadership on corporate social responsibility and long-term success, the development of new collaborative, participative leadership models, and cross-cultural leadership.
Motivating and managing employees is key to creating a productive and harmonious work environment. Leaders need to understand the different motivational factors and be able to use different strategies to encourage engagement, creativity, and performance of their teams. Leaders who remain open to new ideas, embrace change, and continuously evolve will successfully lead their companies into the future.
Psychology can help leaders and leadership teams develop leadership skills such as communication, motivation, conflict resolution, and decision-making. This can help companies improve leadership effectiveness and promote productivity and employee satisfaction.
Business performance, communication, and economic success are closely linked concepts that play a key role in the success of organisations in the business world. Effective communication is key to business performance, while business performance is often a key factor in an organisation’s economic success. It is therefore essential that organisations develop and promote a clear, open and effective communication culture that supports their objectives and leads to long-term economic success.
In business, understanding human behaviour is key to making informed decisions and achieving success. This segment of the conference will present papers that represent the intersection of psychology and economics within different areas of business and that showcase how psychological insights influence economic decisions and outcomes.
We will cover topics in behavioural economics, which uncovers the psychological factors that shape the economic decisions of individuals and markets; marketing psychology, where companies use psychological insights to influence consumer behaviour and decisions; organisational psychology, which focuses on the influence of psychological factors within workplaces; financial psychology, which uncovers the psychological underpinnings of financial markets and decisions and the concept of corporate social responsibility, which emphasises the importance of ethical leadership and social responsibility in decision-making in the business world. Psychological principles offer invaluable insights into human behaviour and the decision-making processes that drive economic activity.
In the fast-changing world of modern business, innovation is a cornerstone of sustainable growth and competitiveness. At the heart of fostering innovation in companies is a deep understanding of the psychological mechanisms behind creativity and change. This segment will explore the importance of understanding these mechanisms and their role in fostering innovation. Understanding the psychological processes of creativity is key to unlocking innovation in companies. This includes exploring intrinsic factors such as divergent thinking, spontaneity, and courage.
The topics covered in this segment include divergent thinking, which fosters creativity by encouraging the exploration of unconventional ideas and perspectives; collaborative and teamwork, which is crucial for promoting innovation in companies; motivation for innovation and curiosity, which are closely linked to creativity and innovation in organisations; overcoming the fear of change and establishing a positive mindset; and cultivating trust through transparent communication, empathy, and inclusiveness.
